Fujitsu sales suggest the market is turning

News that Fujitsu UK & Ireland has signed £200m in new business with three large customers will be seen as welcome relief to Fujitsu shareholders, among others.
While it will disappoint the companies that lost to Fujitsu, they will nevertheless be encouraged that the private sector is once again spending money. After keeping their hands in their pockets for the past 30 months, customers now seem more open to suggestion.
Fujitsu UK CEO Roger Gilbert detects a new note in discussions these days. IT is a boardroom topic, especially when it comes to mergers and demergers, he says. And where the CEO has plans, IT is beginning to figure prominently in his or her calculations, he says.
Customers are coming back to the market to find a different set of conditions compared to when they last were here. Thirty months is almost two generations of silicon life, so, following Moore’s Law, they are getting about four times more processing power for the same pound.
They are also seeing a tectonic shift towards “cloud computing”, however that is defined. That is putting a greater emphasis on the capacity and reliability o of the networks to bring it all together.
While there are clearly growing capacity issues in the public networks, bandwidth, access and cost are all moving in favour of customers. Many customers think their own internal leased networks will make them immune from such considerations. They are wrong. The rise of social networks and growing willingness of consumers to use networks to interact with companies means that no company can afford to ignore the constraints imposed by congestion in the public networks.
Responsible companies should be adding their voices to the debate over Broadband Britain to ensure that their customers have fast, cheap reliable access to them, wherever they may be.