Gartner outsourcing, the silly dance man and Apple's rubbish mobile phone

I attended day one of Gartner‘s annual outsourcing summit in London.

I have been every year for about the last 5 years. The first thing I must say is that it was very busy.

So busy that another room had to be made available so everyone could at least hear the keynote and the guest keynote slot.

The guest speaker was Magnus Lindkvist, a trend spotter and futurist according to Gartner’s programme. His presentation was very funny, unexpectedly so given that I was at a conference about outsourcing. Some people have a way of engaging an audience and Magnus Lindkvist is one of them.

He talked about why businesses should not just concern themselves with their competition but be creative.

Lindkvist said the problem with creating new things is scepticism from others who think a new idea won’t work.

He also said businesses should not be afraid of failure and have a long term view on innovations. He said businesses have short term and that patience is a missing ingredient.

He said failure should be treated with respect and can be beneficial to future developments
He talked about how if Apple had given up on making mobile phones after its first attempt. Apple and Mortorola developed a phone known as the ROKR Phone in 2005. Lindkvist said there is one word to describe the phone and that is “shit.”
But Apple didn’t give up and look at its phone business now. Its iPhone business is bigger than Microsoft’s entire business.

Lindkvist used another clever example of why business shouldn’t give up on something that doesn’t work out. He said the music single Torn, made famous by Australian singer Natalie Imbruglia had already been released by various Scandinavian bands with different levels of success until Imbruglia made it massive.

But then he showed a video which I found hilarious. It is all about starting off a trend but involves doing silly dances on hills.

See it for yourself.

I will blog more about my day at the Gartner summit and have a few articles to write. The biggest trend I noticed, which is by no means new, is the increased maturity of multi-sourcing models. In the past a multi-sourcing strategy meant using more than one IT services provider but today it is far more complicated and businesses are spending a lot of time putting together the rules and guidelines underpinning multi-sourcing strategies.

I saw presentations from finance firm Old Mutual and agri-business Syngenta about this which I will write about. But what are your experiences of multi-sourcing.

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