Nokia: Tech companies that won't exist in 10 years

3157_30_The-downfall-of-Nokia-11-reasons-why-they-are-doing-so-badly.jpgWhat’s the story:

Where do I start? The title of this post is ‘tech companies that won’t exits in 10 years’ but with Nokia I feel it’s much sooner than that.

Bad decision after bad decision has resulted in the once all-conquering mobile phone manufacturer is standing on a ‘burning platform’.

Times have changed and Nokia has been far too slow to move with it, even now their recovery plans have taken far too long to put in place and so have too become old and outdated.

A stubbornness and self-righteousness has led the Finnish giant into thinking it is invincible while Apple and Google have torn them to shreds.

The other day at a conference someone said that a few years ago someone high-up the ladder at Nokia said “Apple have one device, we’re releasing 36 this year. Why should we be afraid?”

Biggest mistakes:

1. Symbian

Nokia’s downfall can be directly linked to how bad Symbian is. An operating system that wasn’t developed for touch-screen devices has struggled with the simple nature of iOS and Android.

Nokia’s handsets have always been solid and pretty decent but Symbian’s lack of quality apps, inability to embrace the web properly (my N97 used to crash every time I went online), poor user interface (most actions take three or four actions) and the complete lack of originality have made it unusable.

Symbian is a doomed OS that doesn’t know what it wants to be and what is important.

Even when Symbian seems to be catching up, it’s undermined by the fact that Nokia was developing MeeGo to replace it and now working on Windows Phone 7 handsets.

Still doesn’t detract from it being an OS for the 1990s.

3158_30_Symbian-is-a-sinking-ship-the-downfall-of-Nokia.jpg2. MeeGo

So, Nokia realised that Symbian wasn’t going to save them.

– Good for you Nokia.

And decided to start developing a new OS based on Linux.

– Yeah why not!

They called it MeeGo.

– Ok…

It’s so simple, it looks like a child made it with lots of big buttons.

– Now you’ve lost it.

MeeGo was first announced at Mobile World Congress in February 2010 by Intel and Nokia in a joint press conference. The stated aim is to merge the efforts of Intel’s Moblin and Nokia’s Maemo former projects into one new project.

MeeGo was developed maybe a little too late but had it been any good then most people would’ve forgiven them but using the OS is a bit like using a children’s toy, it’s just too simple you feel it’s patronising.

The platform is flexible but still not good enough but do you know what the worst part is? They still haven’t released a MeeGo smartphone at the time of writing.

Even if the OS turns out to be amazing, Nokia’s commitments are with Windows Phone 7 now so MeeGo won’t get any support.

Meego.jpg3. Windows Phone 7 delays

You’re probably starting to see a theme here, operating systems and getting them out quickly.

While Windows Phone 7 hasn’t exactly set the world alight, it still shows some promise.

So when Nokia announced that they would move to Microsoft’s platform (yes two old juggernauts trying to take on the young cool kids), there was some excitement and anticipation.

BUT, it’s been a long time coming since the announcement during which Apple and Google has steamed ahead and not only have we not seen a Nokia device but the ‘Mango’ update for the OS has also been delayed.

Moral of the story? Don’t ask a tourist for directions.

Potential savior:

Windows Phone 7

Despite everything I’ve said the only hope for Nokia is Windows Phone 7.

I still think Nokia hasn’t got a hope in hell of redeeming itself but it could be seen as the best Windows Phone 7 manufacturer out there and could potentially just be seen as a hardware developer.

That might not be so bad but much depends on the success of Windows Phone 7.

Potential disaster:

1. Apple and Android

They can’t cope. they are too far behind now, Apple and Android keep getting better and better.

Nokia is out of fashion and only popular with those people still hanging on to their Nokia 3310 claiming it’s indestructible and still makes calls.

If you go into a mobile phone shop nowadays, the chances of you leaving with a Nokia are slim unless you don’t have much money. Otherwise the choice is either an iPhone or Android.

nokia-wp7-phone.jpeg2. Windows Phone 7

Yep, the savior could also be their downfall. Most journalists knew that Nokia would team up with Microsoft but they also felt that using Android might be a safer bet for the Finnish giants.

As it stands Windows Phone 7 is trailing iOS and Android by a country mile, but the fact that Microsoft has so much riding on the OS means there aren’t many people saying that Windows Phone 7 is doomed just yet.

There are many cool things about the OS and the potential of the Mango update means we’ll hopefully see what the benefits are of having a Nokia Windows Phone sooner rather than later.

Verdict: Fold / Reinvent

While I can see Nokia reinventing itself as a hardware manufacturer, I have to say that the decision making at the company is so poor that I feel it is ingrained in the company DNA making it hard for them to change quickly enough to make a success. Therefore they may move too late.

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Good points, except that "the Norwegian giant" is actually Finnish. Or indeed finished.
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Nokia is Finnish, not Norwegian
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Nokia is Finish, not Norwegian.
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This was just a cleverly devised test to see if readers were paying attention, and you three obviously are, I mean Matt even chipped in with a pun. It has now been correctly changed to 'Finnish.'
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Symbian was not a mistake. The way they handled it in the past three years on touch devices, was a mistake. Symbian isn't (yes it currently is) the most popular OS on smartphones worldwide (get out of the U.S. mindset for a few minutes) because it was a failure. The UX/UI of Symbian is lacking compared to Android and iOS, but the feature set is far beyond what they offer, even currently. Symbian Belle, the next iteration of Symbian, will be a great success because of its modern UI, and its already superb feature set. Nokia is banking on WP7 to regain U.S. market share and to expand the smartphone market to multiple price ranges. Now, am I confident with Nokia going forward? Not totally. But, with the positive feedback from the Mango release of WP7, and Nokia's hardware, I would not take the bet they will not exist in 10 years.
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shut up mr. writer Nokia Is Still No. 1 phone seller company....check and try new releases of nokia...and dont talk about iphones......they even don't have file manager....nd other small small features which make nokia... The bigger..iphone nd android are too expansive for more than 80% of world populatio If this blog exsist after 10 years than we will meet again.....
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2011 Global Market Share Nokia had 27%, Apple iPhone had only 6%. Samsung was somewhere in the middle at 21%. That said. 2011 was a third bad year for Nokia and a record year for Apple. Nokia started taking steps in early 2011 to make sure that there wouldnt be a fourth. Nokia hammered out an exclusive data sharing development program with Microsoft to develop the Windows Mobile OS and integrate it into the new Nokia Handsets. What is the product of the last 9 to 15 months of hard work? The Nokia Lumia 900 which after two months of sales in the US has reviewed to be on par with the iPhone 4GS. Apple has ONE product that they sell in the cell phone arena, The Notorious iPhone which caters to Apple elitists and status junkies alike. Nokia has 20 plus catering to every walk of life and for every budget. That business plan has not changed and has been the one historical fact that has kept Nokia a leader in digital peripherals and I dare say they will be in the mix in a decade and beyond. Moreover this blog is 90% wishful thinking and 10% misinformation with .00001% fact mixed in.
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