The true value connectivity can bring to startups

This is a guest post by Ben Dowd, business director at O2 who shares why connectivity should lie at the heart of every startup operation. 

While it is true that access to broadband and transport links are essential in enabling the growth of digital start-ups, it is even more important that businesses of all sizes understand the true benefits that connectivity can bring. 

It’s no secret that one of the major advantages UK small businesses have over larger enterprises is their agility and ability to respond quickly to ever changing landscapes. The rate at which the UK creates and adopts new technologies is increasing all the time and it is those businesses who are the quickest to react who will see the biggest benefits. Small businesses are able to simply avoid many of the challenges of scale that come with size, whether that’s coordinating the work of hundreds of employees across multiple locations or sharing knowledge across disparate functional groups. As a result of this greater flexibility, small businesses are naturally better able to respond to new challenges and opportunities – but it is possible for businesses of all sizes to do this and the secret to success lies in better connectivity.

Many larger businesses have already realised this and are embedding digital at the heart of their strategies. O2 research commissioned recently, showed that digital interaction in businesses leads to increased job efficiency and business productivity.

In fact, a third (36%) of senior management and a quarter (24%) of employees in Britain’s largest organisations believe using more business technology for customer and employee interaction will lead to greater business productivity and more than 70% of senior managers think the use of technology for customer interaction has already had a positive effect on their organisation.

I would urge start-ups to take heed of these statistics and ensure connectivity lies at the heart of their operation from the outset. I also have three key pieces of advice for start-ups wanting to make the most out of technology for their business. 

Firstly, employees must be equipped to work anywhere. Research that we conducted with CEBR last year found that 80% of businesses report that staff do not have full access to the key business systems that would make their working lives easier and more efficient, including the technology to work away from the office. We can easily overcome this problem by something as simple as ensuring that every employee has a company laptop and mobile.

Secondly, business owners need to consider the benefits to their customer service of accessing the fast and reliable connectivity of 4G, which allows them to respond to orders and enquiries quickly and efficiently, from any location with any mobile device. The cost of connectivity equipment isn’t prohibitive. Laptops, smartphones and 4G dongles are all easily available to businesses of any size. 

Finally, businesses of all sizes spend too much time and money on travel that isn’t always necessary. Whether it’s between home and the office or between multiple locations around the UK, employers should make journeys more efficient. Our research shows that measures like investing in remote working technology, from webmail to 4G connectivity for laptops, could save employees 127 hours per year.

Every business must understand its own connectivity deficit and take measures to close it. Even small improvements, such as using smartphones, mobile apps, and cloud computing services, will help drive business productivity and restore the UK’s competitiveness within Europe and beyond.