Arguably, a large part of Apple’s success is the style of its technology gadgets, but Apple’s emphasis on the aesthetic could cost the company a lot of money.
Apple’s appeal across generations is another of its strengths, but that too may prove to be an Achilles heel in the case of US grandmother Evelyn Paswall.
On a visit to Apple’s glass-fronted Long Island store, the octogenarian ended up with a broken nose in an altercation with a glass door. Now she’s suing for $1m, according to US reports.
That’s despite the fact that Apple put warning stickers up last year after customers sustained minor injuries in two similar incidents.
The $1m suit acknowledges the warnings, but calls the Cupertino-based firm “negligent” and says that the stickers are not a “proper warning”.
Passwell’s lawyer says the 83 year-old and did not see any glass. “Apple wants to be cool and modern and have the type of architecture that would appeal to the tech crowd, but on the other hand, they have to appreciate the danger that this high-tech modern architecture poses to some people,” he said.
“The stereotypical Apple customer is a Gen-Y person or a teenager or a college student, but they have to realise that the elderly generation are their customers, too,” he added.