Why doesn’t YouTube ban Logan Paul?

YouTube CEO Susan Wojcicki, speaking at Recode’s Code Media conference in California, has insisted its macabre problem child Logan Paul hasn’t done enough to be kicked off the platform.

The company’s image has been run ragged by the maniacal vlogger since January’s media storm surrounding his disturbing uploads from a trip to Japan, after which he took some weeks out, reflected, apologised, posted an awareness video professing personal growth, then tasered a dead rat.

Wojcicki cited the suspension of all adverts on Paul’s channel as an appropriate penalty for his sinister “pattern of behaviour”, which feels like an open invitation for him to keep testing YouTube’s limits until an atrocity fit for an early-noughties Tom Green vehicle is reached.

By which point, with Paul sauntering around in a bloody deer carcass or something, this once pure and bountiful cultural hub might realise it’s left it too late to save its reputation.

Only when Wojcicki makes her way, aghast, through the snuff video content of her fallen kingdom – like Simba returning to Pride Rock; Chris Crocker trapped, singing “I’ve got a lovely bunch of coconuts” for Paul from a cage of bones – will she know she could have done more to stop him.