The Conservative party has failed to get its policy messages across in traditional face to face communication so it is turning to the iPhone.
The Conservative Party App, as it is known, was built by Red Sky Vision.
Apparently the App will prompt Tory activists on policy areas, recruit friends to the campaigning and identify floating voters.
So spam then.
Perhaps the Tories saw the downtime last week that said young people would be more likely to vote if they could do it by phone if it was available.
Problem is these same young people might be more concerned their education, medical treatment, etcetera, etcetera, etcetera.