Apple has proudly reclaimed the title of producer of the ‘world’s thinnest smartphone’ at the expense of Samsung.
Samsung weren’t keen on Apple’s claim that the iPhone is the ‘worlds thinnest smartphone’ as the Galaxy S II measures 8.7mm at its slimmest point. However the 9.91mm bulge at the base of the handset makes it thicker than the iPhone 4, which is 9.3mm deep.
The Advertising Standards Authority has therefore stated that the iPhone 4 is actually the slimmest. The ruling said, “Apple believe consumers would not be interested in the thinnest part of the device, but in its overall measurements, as these would, for example, affect whether the device could fit into a pocket or purse”
Apparently the thinness of a device is determined by the depth of the thickest point, which does make sense, otherwise manufacturers could just make a certain section of a smartphone insanely thin.
Not sure it would be worth all the effort it just to be able to stick, ‘worlds thinnest smartphone’ on an advert though.
This is just the latest Apple victory over Samsung, after a previous court ruling forced the Korean electronics giant to withdraw the Galaxy Tab 7.7 from the IFA trade show in Berlin.