Apple marketing spin: It's not a problem, it's a great feature!

Español: Este es un logo para IOS (Apple). Más...

Since iOS was launched, users have complained that the battery gauge is inaccurate. You can plug your iPhone/iPad and charge it until it says 100%, the only problem is that it won’t actually be completely charged.

Looking for a response from those ‘Geniuses’ at Cupertino, they came back and didn’t deny the accusations pointed at them. They agreed with the mob but told them that while they were right, they were wrong in calling it a ‘bug’ or a ‘problem’. It’s actually a ‘great feature’.

Apple VP Michael Tchao pointed out the error saying:

“That circuitry is designed so you can keep your device plugged in as long as you would like. It’s a great feature that’s always been in iOS.”

Because without that ‘great feature’ you wouldn’t be able to keep your device plugged in?? I think you can leave a device plugged in for as long as you want, having an accurate gauge would be far more useful than this ‘great feature’.

If it’s such a great feature why didn’t they put it in their advertising? I can imagine it now, “The New iPad is resolutionary, it’s light, portable and it can be charged for as long as you want!”

We all know Apple treat people like they’re stupid but surely this time it’s going too far. They should’ve at least given a better explanation or the truth. But then that might make people think that they’re not actually perfect which is a world no-one wants to live in.