Lying about your virginity

There is an ad on at the moment, claiming Virgin Media offer the fastest broadband in the UK. 
Errrr no. You don’t VM. So, official Ofcom complaint is going in about the adverts, plus to the ASA. Previously, I have taken this as far as the EU Commission as I find the misleading hype from ISPs and t’incumbent cause some of the biggest problems on the UK broadband scene, especially for consumers.
Much as I would love to get a reply to one of my many emails aimed at Mr B, and this might scupper that chance, the latest Speedy Gonzales ads include a highly misleading tagline.
100Mbps is NOT the fastest in the UK. After all, there are multiple businesses with MUCH faster connections than that. And then there happens to be a community fibre network which also offers 100Mbps to each user (and it’s symmetrical) so how can Virgin be fastest? Equally as fast, no problem though I would like an addendum about the asymmetrical nature of VM’s offering in any ad. Plus, the community network is FTTH (Fibre To The Home) not FTTC (Fibre To The Coax)
Will be blogging from that network on Mon/Tues so watch this space for the consumers’ and community feelings about VirginMedia’s ads! And I hope Asam, or even Sir Rich, might respond here too.
SearchCIO
SearchSecurity
SearchNetworking
SearchDataCenter
SearchDataManagement
Close