I want a Radio 4 hoody!

Just caught Feedback on Radio 4 in the car, and amongst all the other items about the Archers, Cleggy on Desert Island Discs etc, was a class item about Radio 4 hoodies. 

I want one!! Not just for the social impact that R4 listeners will have on hoody wearing generally, obv. ;o)
There are apparently 10.4m of us Radio 4 listeners in the UK and a simple bit of Maths shows that at £20 each, the whole of the Radio 4 budget could be subsidised if we all bought one. In fact, if it could generate £150M+, it’d be a useful top up for next gen broadband…. I’ll buy a few, with all the different programmes I enjoy. C’mon BBC, get them on sale before Xmas.