The problem with Apple

The media seems to love the iPhone and iPad. TV gadget shows, celebrities and  journalists feed the hype over a new Apple product. An iPhone or iPad launch is a big event, which drives more and more people to  buy products on Day One of launch, before anyone has even reviewed the product.

 

This means that products are not properly beta tested, such as the left-handed problem on the iPhone 4. It is entirely Apple’s fault – for not running extensive quality assurance and product tests. If Apple is such a great brand, the it should offer customers the very highest quality products. Unfortunately, this is not hw the Apple marketing machine currently works. Let’s hope that today its execs have to admit they were wrong, and agree to recall millions of products to fix the ridiculous iPhone 4 problem, which could have been spotted by any beta tester.

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