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Lack of developer support hits Windows 10 Mobile prospects

Despite the vendor trying to make it easier for app developers the problems attracting them to Windows 10 Mobile is one of the reasons Microsoft is now shifting focus

Microsoft's decision to shift the focus away from Windows 10 Mobile has come partly because of the failure of the vendor to ignite interest from the app development community.

A series of tweets from Joe Belfiore, corporate vice president in the Operating Systems Group at Microsoft, whop has been overseeing the mobile efforts over the weekend revealed that the vendor was putting its efforts elsewhere.

In a response to someone asking if the mobile platform was dead he indicated that although some corporate users would continue to use the hardware the game was up for individual users.

"Of course we'll continue to support the platform.. bug fixes, security updates, etc. But building new features/hw aren't the focus," posted Belfiore.

He then admitted he had switched to an Android phone before commenting on the role of the developer community.

"We have tried VERY HARD to incent app devs. Paid money.. wrote apps 4 them.. but volume of users is too low for most companies to invest," he said.

The mobile developments will add even more weight to forecasts made last week by Steve Brazier, president and CEO of Canalys, who said he expected Microsoft to exit the Surface market by 2019.

"The Surface performance is choppy, overall they are not making money," he said.

He added that Microsoft was committed to developing its cloud business and that would become an increasing strain on finances.

"When the capital expenditure challenge that Satya Nadella has taken Microsoft down become visible to Wall Street everyone will ask why they have gone to a low margin business. he will have a lot of cost cutting to do and Surface will be the first target," he said.

That view was endorsed by some of the other hardware players attending the event, with Lenovo's corporate president and COO Gianfranco Lanci predicting it could happen even sooner than 2019.

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