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Public cloud not the panacea

Customers are finding that the cloud is not all they thought it would be and are shifting back to a more hybrid world

The cloud is not the perfect panacea for everyone with some customers looking for the channel to help it get data back on-premise.

Not only has there been some niavety about the security of data in the cloud but customers also underestimated the costs.

Speaking at a recent MicroScope roundtable some representatives from the storage world revealed that they had already seen a shift in attitudes towards the cloud.

"One thing that people don’t talk about that much is the number of organisations coming back from the cloud," said Chris James, marketing director - EMEA Region, Virtual Instruments

"We have been dealing with some large organisations that have got burned by the cloud, found they don’t like it and/or it has been too expensive and not flexible and are coming back in house," he added.

The question of expenses is an issue that others had also seen with Nicolas Maigne, senior business development manager EMEA – Storage at Micron, also noting customer issues with costs.

"For some customers the public cloud can be more expensive than doing it in-house," he said.

"When I talk to banks they say that they will have a public cloud strategy but not all are ready at this time to move to the cloud. Hybrid cloud is the operating word here because not everything will go to the cloud," he added.

Many customers have faced pressure to go to the cloud because it was seen as a 'must-do' and some signed up with a public provider without too much thought about the longer term consequences.

"You need to decide what you are going to use it for.  You want to know what technology is the best fit and solves your issues, as an organisation. For me, the cloud is like a hotel, where you can go and stay, have access to all the available services and you don’t have to do anything yourself but pay. But the reality is, we don’t live in hotels, we all live in our own homes and for me, that’s the equivalent of on-premise. It’s all about where it fits and what’s the correct use case to implement a certain solution," said Ezat Dayeh, regional technical architect at Cohesity.


"Making the move, because it’s fashionable, without actually studying the needs of the organisation, and looking for solutions and technologies that serves it best, is far from ideal," he added "It’s not a utopia for everything and the thing is, marketing around the cloud is so good, it makes it look like the perfect solution for all organisations, and people who haven’t done it are outdated – and that’s how businesses end up in the situation that they’re in, wanting to repatriate from the cloud."

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