Halfpoint - Fotolia
Xerox is doing its best to make sure that pledges to make life easier for partners have real substance behind them and is following up on recent moves to recruit resellers with more marketing support.
The vendor has been running a series of Future of Work events across the world trying to give customers an insight into the workplace of the future and how its technology can fit into a changed landscape.
The vendor is providing an event and demand generation kit to enable resellers to hold their own version of what has been happening worldwide and to get customers along.
The Future of Work Forum Kit gives partners everything needed to plan and execute and event with suggested venues, sample invitations and agendas, presentation materials, imagery, equipment recommendations, logistics and budget guidance, social media assets and public relations support.
The Demand Generation Kit is the second element of getting resellers to think about turning a conversation about the future into something more concrete and includes advice on how to use social media, webpage elements and photography as well as sprucing up marketing emails.
“We recognise how busy our channel partners are and how they wear many hats, with often the same person handling sales and service through to social selling,” said Diego Hervas, International Operations, Xerox. “We’ve put ourselves in their shoes and considered how they can play to their strengths and deliver value to their customers and prospects. These tool kits give them the head-start they need to kick off their marketing efforts.”
Partners are already looking into holding events that could act as a spur to a wider conversation about digital transformation and future plans.
“This arms us with what is needed to kick start a conversation with customers and prospects about how today’s business world communicates, connects and works—and how we can work with them to succeed through technology and services, capitalising on our local expertise," said Marc Fornas, business owner of A2A and Axilis.