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Comparex setting out on global managed services strategy

A decision 18 months ago to build up the managed services side of the business is gathering momentum at the global software reseller

Software license management specialist Comparex is increasing its move into delivering managed services and is working with an ecosystem of partners to make sure it can provide UK market coverage.

The global operator has a background in software reselling, both software asset management and cloud monitoring offerings, but launched a batch of managed services at the start of April with plans to roll out more to change the balance of its business.

The first few services focused on platform management, tracking software usage, and cloud utilisation to help users track what hosted platforms they were paying for.

There will be more managed services cominmg, with the next one after the summer helping those customers dealing with a hybrid cloud environment.

Maarten van Montfoort, vice president of Northwest Europe at Comparex, said that it had made the decision at a board level to increase its managed services and the firm was now on a journey to change its operations.

"About 18 months ago the board recognised it had to review its strategy and its vision for the future. That resulted in a new strategy for the company that is all about becoming a global managed service providcer using our software reselling as a foundation for the company," he said.

He added that the software resale business was still growing but it wanted to change the way it went to market and managed services was going to be its chosen approach.

What that approach has meant in the UK is to develop an ecosystem of partners that can work with the firm to help roll out the managed services.

"If you want to be able to deliver this successfully then you need to be able to sell a managed service on a local level," he added "In the UK market there are some professional services that we will provide with our own staff...and also our partner ecosystem is very important."

"We work with a group of partners that are supporting us, delivering the right professional services to the user," he added that some of those had skills around Skype for Business partners, Office 365 migration specialists or Amazon partners.

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