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It's the day to talk about backup

Special days like World Backup Day might seem to be a bit of a gimmick but they do give the channel the chance to talk about the technology

Just when you thought this was a normal friday, the last day of March and for many parents the end of peace and quiet for a couple of weeks as the school holidays start, it turns out today is a bit special.

Those in the storage world might have had this marked on their calendars for quite a while but today is World Backup Day and a chance to turn the attention on the technology.

With backup continuing to be a technology that firms of all sizes have to invest in and competition hotting up with cloud options emerging today might be a good time for the channel to discuss the issue with their customers and nudge them to make some upgrading plans.

"Backup has always been an important part of business continuity plans. Traditional backup solutions, however, don't backup files in real time. With the emergence of ransomware that threatens to take entire businesses offline for extended periods of time, this limitation has become a critical weakness. Additionally, when companies need to restore their data, they need to do so as quickly as possible. Businesses often forget that is isn’t enough to simply have backups in place, the speed with which they can be accessed and used is just as important," said Jonathan Levine, CTO at Intermedia.

“Any company that hasn't incorporated off-site, real-time cloud backup with point in time recovery and instant file access into its continuity plans is likely to suffer significant downtime at a huge financial cost should they become victims of ransomware. World Backup Day is an opportunity to educate businesses about the importance of backup and provide basic prevention and containment techniques to avoid downtime in the increasingly likely event that a ransomware attack occurs," he added.

The pledge

Those responsible for World Backup Day are encouraging people to take the pledge: “I solemnly swear to backup my important documents and precious memories on March 31st.”

Those that do so can share their determination to backup data via social media channels.


Others in the storage world are also planning to use today to flag up the issue and underline that some of the current solutions might not be delivering the right results.

Research from Kroll Ontrack timed to coincide with World Backup Day revealed that around a third of customers have experienced data loss and some of those did not have a backup or the one they were hoping to use failed.

The firm found that both cloud backup and tape were enjoying strong demand with around a third of those quizzed reporting that they had used online services. Tape is also far from dead with 17% of business and consumers using it, compared to 8% the year before.

In the UK 63% of respondents said that they backed up daily, which was higher than some of the other countries Kroll looked at.

That still leaves plenty failing to keep on top of their data management and Phil Maynard, data protection director EMEA at Barracuda, viewed that as an opportunity for the channel.

"We’re seeing an explosion in the quantity of data being stored and transferred. Data is everywhere and moving fast. With file sizes increasing along with more data than ever before needing to be backed up, the days when you only backed up on-premise servers are long gone," he said.

He said that it had become more important to be aware of where data was residing as more customers used a greater number of cloud services but it did not need to make the process more complex.

"One thing is certain: data loss is inevitable. An estimated 20 percent of laptops will suffer hardware related data loss in their first three years of use. A recovery plan that includes off site storage as a fundamental component will offer protection that cannot be duplicated with an onsite-only solution," he added.

Advice on World Backup Day

Barracuda has some advice that the channel should be sharing with customers:

Always follow the 3-2-1 rule:

•             Have at least three copies of your data

•             Store the copies on two different media (either disk and tape or two separate systems)

•             Keep one backup copy offsite


•             There are only two types of disk drive: ones that are still working and ones that have failed.

•             Always test your ability to restore from backups on a regular basis.

•             Perform a complete disaster recovery test at least once a year, but ideally every quarter, or better still every month.

•             For a speedy recovery, always protect the whole server, including the operating system and application, not just the data.

•             Always make sure that more than one person knows your backup and recovery procedures.

•             Calculate what the cost of downtime to your business would be and use it to stress the importance of investing in a good backup and disaster recovery strategy

•             Map out where your most important business data resides and apply an appropriate backup regime.

Read more on Data Protection and Data Backup Services