Microsoft increases channel support for Surface Hub

Microsoft is increasing the support for those distributors and resellers selling its large touchscreen Surface Hub product

Microsoft is keen to keep the channel momentum with its Surface hardware going with a try before you buy scheme for its large touchscreen Hub product.

The vendor has rolled out its Surface as a Service model already in the UK with some of the distributors providing that flexible option to resellers.

Ingram Micro kicked off its Surface as a Service offering last summer just weeks after Microsoft launched the scheme and last month Comms-care was also busy extending the services it can provide the channel around the hardware.

The latest innovation from the vendor is the Surface Hub Value Added Distributors Programme for Opportunity Resellers, which is supporting sales of its large touchscreen product.

Maverick is the first UK partner to get the chance to work with the vendor pitching the hardware.

"We will be kicking off this service in partnership with Microsoft this year on a country by country basis to offer Surface Hub as a Service. This will enable resellers to access a subscription model then only have the Hub in place for as long as they need. The successful implementation of this type of program will create a far quicker sales cycle with more sophisticated solutions," said Jon Sidwick, vice president of Maverick.

The list of UK partners that have signed up to the try before you buy scheme include:AVI-SPL, AVMI, Carillion, CDW, Feltech, Misco and Viju.

The programme kicks off next week (15 February) across the UK and will allow customers to use Hubs for 30 days before requiring a commitment to make a further purchase.

"By the end of 2016, nine months since our launch, we shipped Surface Hubs to over 2,000 customers in 24 markets. We’ve seen single orders as small as one unit and as large as 1,500 units," stated Calin Turcanu, senior director, Surface Marketing at Microsoft.  

"The demand for Surface Hub has been incredible, leading us to introduce new ways for our partners and customers and application developers to take advantage of everything that Surface Hub has to offer. From new service offerings, to new procurement methods and an ever-growing application ecosystem, here’s how Surface Hub is gearing up to have another incredible year in 2017," he added.

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