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The challenge for those channel players specialising in software asset management is to make sure they can react to a changing landscape that now includes applications run on-premise and in the cloud.
The traditional approach is to keep a close eye on the software being used on PCs and other company issued devices but that might not be effective going forward.
The latest report from Flexera Software outlines a world which is changing and likely to do so even more in the next couple of years.
The software firm found that 73% of users were using Windows OS as the platform to run their desktop apps but there would be a decline in that level over the next couple of years.
The cloud is having some impact, with 20% using SaaS-based applications, 47% happy to use the public cloud and 84% using a private environment.
But the clincher for those wondering where the opportunity for SAM specialists might be is in the fact that only 29% of firms are continually monitoring their systems to discover if there are unlicensed or illegal applications being used.
“In the old days SAM solutions specialised in optimising spend of desktop applications, but today software can run anywhere such as in the datacenter, on intelligent devices or on hybrid clouds. In addition, applications add to corporate risk such as when software vulnerabilities are exploited by hackers. This forces a rethinking of what Software Asset Management should encompass,” said Tom Canning, Flexera Software’s Vice President of Enterprise Solutions and Strategy.
“SAM tools must evolve to provide automation to minimise enterprise cost and risk regardless of the environments in which software runs. SAM providers that have not kept up will be left behind and many are not keeping up." he added.
Last month the Business Software Alliance (BSA) shared figures that put the value of the industry at worth £125bn to the UK economy keeping millions in work, which underlines just why the fight against piracy needs to continue.