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It was inevitable that all of the focus on 'big data' would eventually have an impact in the channel with some resellers emerging to become specialists in that area.
Data, particularly securing it, remains high on the agenda and firms keep providing reminders of just what can go wrong when it is not being looked after. The latest example is Yahoo, which has suffered a breach that has exposed 500m user records.
But there is also GDPR lurking in the wings as the EU starts to crack down on those that fail to keep sensitive informaton protected.
Aside from the data security opportunity there are also more channel players emerging that are concentrating on the devops, testing, and data management areas.
Gareth Whiting, EMEA channel director at Delphix, has noted the emergence of more data specialists, particularly given that the firm has recently launched a partner programme that aims to cover all types of resellers.
"There are partners focusing on devops and testing and data management and of course data security. People are recognising the complexity and data in an organisation is causing a problem," he said.
"With GDPR there are massive regulations coming and people will start to get fired," he added.
Part of the aim of the firm's refreshed partner programme is that it will act as an attraction for those in the channel looking to work with a data specialist and there have been efforts made to make it straightforward for those looking to start by refering but not reselling the technology.
The Yahoo issue
The internet firm is in trouble for not informing users of a breach that dates back a couple of years and has exposed details of 500m people.
The Yahoo case joins a long list of examples of shoddy corporate data governance and is believed to be the largest publicly reported breach, overtaking the 359m users that found their details had gone public thanks to problems at MySpace back in 2008.
Whiting added that the next few months were going to involve lots of discussions between partners and customers around data iniatives as people prepared for the legislation that was coming down the track.
"The fourth quarter is going to be looking at how do we understand how to deal with this problem. There will be some big projects and iniaitives in place but it will be about how do you get to the data and secure that data," he said.
As well as providing a boon to data specialists the Yahoo breach has also provided the security channel with a chance to remind customers of the need to invest in protecting their crown jewels.
“With cyber security threats rising at such a rapid rate, organisations are having to come to terms with the fact that it’s fast becoming a question of ‘when’, not ‘if’, they suffer a breach. As such, protecting the network and detecting a threat is not enough. Organisations need strategies in place that are set up to correct systems in the event of an attack – minimising damage to the organisation and its customers," said Raj Samani, CTO EMEA Intel Security.