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Toshiba adds services to support Make IT Work campaign

Toshiba is adding a couple of services that should help the channel pitch hardware into the commercial sector

Earlier this summer Toshiba kicked off its Make IT Work campaign appealing to business customers with the aim of unlocking some desktop spending.

The vendor started the pan-European marketing effort with the firm conviction that there were still plenty of opportunities out in the commercial market for the PC.

To keep the momentum around the campaign going the firm has added some support services that can be handled by the channel.

The Business Support portal has been designed to help customers keep on top of their hardware estates and to make service requests and then track the progress of those repairs.

The decision to launch the portal was partly influenced by the vendor's own research, which found that a third of European IT decision makers viewed the management of software upgrades the biggest challenge they faced.

Make IT Work

Toshiba kicked off the Make IT Work campaign back in July with the aim of unlocking corporate funds for hardware. The firm expressed its strong belief that there were still plenty of opportunities out there for the channel selling PCs.

As well as having a broad sweep of the enterprise market the firm also indicated that it would be targeting key vertical markets and would be putting some marketing efforts behind a push into government, higher education and the wider public sector in the UK.


There is also a Platinum Support Service, which builds on Toshiba's existing warranty and provides additional speed, including on-site, next day hardware repair delivered through a certified professional. Other features include a remote telephone diagnosis and a hard drive retention service.

The platinum service has been rolled out across 19 countries in Europe but the vendor has indicated it could extend that on request to further EMEA territories.

“We’re extremely proud of the reliability of our products, but understand that customer care is an integral part of this. The launch of our two new, corporate-focused services demonstrates our commitment to ensuring Toshiba’s support continues to meet the needs of customers in this evolving landscape” says Sonja Braun, head of services EMEA, B2B PC, Toshiba Europe.

“Toshiba Business Support Portal is a comprehensive and easy-to-use tool which will save customers time and resources when managing their IT estate, while the Platinum Support Service takes our warranty offering to the next level with first-class support, including a next business day repair service, to ensure any disruptions are managed in the quickest and most efficient manner for the customer," she added.

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