Convertibles taking off across Europe

The current demand for convertibles and 2-in-1 devices is sweeping across Europe according to the latest analysis from IDC

Convertible and detachable products are the current hot topic with users across Europe showing the sort of growth that used to be enjoyed by PCs and tablets.

Where tablets have faltered in recent times the market for ultraslim and 2-in-1 products has picked up indicating the users are still happy to buy hardware but continue to be choosy about exactly where they spend their money.

The attraction of the latest devices is they provide more of a traditional laptop experience without the weight and can fit into a corporate environment fairly easily.

The latest numbers from IDC analysing sales across Western Europe has revealed that the convertible and detachable [products accounted for 21.9% of commercial devices in the first quarter of 2016, which was up from 16.3% in the same period last year.

At the same time the Western European market for PCs and tablets declined by 13.7% year-on-year, although the business market saw lower drops than the consumer sector.

The expectation from IDC is that as more products come on the market, with a greater range of prices, an even greater number of users will be won over to the detachable and 2-in1 proposition.

"Customers are looking for solutions that allow for flexibility," said Andrea Minonne, research analyst, IDC EMEA Personal Computing. "We want to access information, create content, or communicate without constraints. Addressing such market demand represents an opportunity for IT vendors.”

“Convertible notebooks and detachables are the most suitable device to guarantee functionality and mobility at the same time. Both form factors have been well received in the market and have gained momentum across Western Europe,” she added.

From a channel perspective the key trends to look out for are not only the type of hardware but the preferred OS with Windows taking just shy of 60% market share, followed by Android/Chrome and then iOS.

Plus it helps to know the business market is continuing to invest in these types of products as they look for portables with more flexibility.

"Adoption among business users is only just starting," said Marta Fiorentini, research manager, IDC EMEA Personal Computing.

"We expect an acceleration in detachable deployments in the coming months as companies evaluate the new and more powerful commercial designs that have recently been introduced. Interest from enterprises is clear and this form factor seems to be a perfect fit with their mobility strategies,” she added.

Gartner last week blew the trumpet for the PC market advising customers that there were still functions that were best handled by the hardware, despite the ongoing march towards the convertibles.

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