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Having a firm grip on data is fundamental to dealing with questions of compliance, unlocking the benefits of business intelligence as well as reducing risk and making firms more secure.
Inevitably some firms are in a better position than others when it comes to information governance and the channel is in a prime position to help bring the low performers up to speed.
A split in the market between the high and low performers has been exposed in Veritas research, with the firm identifying the different tools that the channel could pitch to help customers get a better handle on just what is happening with their unstructured data.
Chris Talbott, senior product marketing manager at Veritas, said that customers had been taking a 'store everything' approach but is researfch had dhowed that storage was growing at 39% year-on-year and 41% of what was being kept had not been accessed in the last three years.
"There is an assumption with big data that the more data could be more valuable. Add to that the legal departments often saying that it should all be kept and the advent of the cloud, which gives the impression that storing it doesn't cost too much, and you start to understand why customers are keeping so much data," he said.
The research looked at the difference between low and high performers and the performance gap was 49% and Talbott said that there were so many tools to choose from, ranging from ILM to charting who was accessing data, giving the channel various potential points of entry.
"There might be some interesting places that they can get involved that might not be in the legacy storage market," he added.
This is the third piece of research that Veritas has undertaken on the back of the Global Databerg Report, which discovered that companies were struggling with 'dark data', and the Data Genomics Index, which found that there were high levels of data lying around that had not been used for years.
Talbott said that the firm had decided to embark on doing more research to not only get a clear picture of what was happening out in the market but to provide partners with insights into just how customers were dealing with their information governance.