Strong quarter for PC sales in lead up to Christmas

Western European sales of desktops, notebooks and workstations are strong although business sales have slowed

PCs continue to buck the trend, with Western European sales growing by 16.9% during the first seven weeks of Q4 2014.

The data, released by research firm Context, shows that volume sales of PCs, including desktops, notebooks and workstations continued a mini-resurgence, fuelled by the early Christmas rush.

“Growth was predominantly driven by a +25.4% year-on-year increase in sales of consumer-targeted PCs, which benefited from a continuous push in low-cost budget Notebooks during the early holiday period,” said Marie-Christine Pygott, senior analyst at Context. 

Business machines were up by 6.9% year-on-year. While there was a decline in desktops, this was offset by the strong sales of notebooks, which saw a 14.9% increase. While the figures are still in the green, there has been a slowdown in enterprise machines, primarily because the XP exodus is starting to slow.

Spain saw the largest spike in sales, with a 37.4% increase in Q4, compared to the same time last year. France also had a strong quarter, with sales increasing by 20.4%, followed by the UK (14.5%), Italy (13.2%) and Germany (12.3%).

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