Veeam decides to get physical at last

Veeam made its name on its backup product for virtual servers, but now it plans to allow customers to backup physical servers too.

It has long resisted this move, which isn’t too surprising as it has done very well on the basis of being a virtual server backup specialist. As the virtualisation revolution swept datacentres Veeam went from innovative outsider to nipping at the heels of the backup software market market leaders.

But still, for the most part until now it has declined to offer physical server backup. That’s despite the fact that research still regularly shows that most customers retain physical servers for things they just don’t want to virtualise.

At the same time, customers – if they possibly can – prefer not to have multiple products for the same job, and there are cases where Veeam lost out because of its physical server aversion.

But now that’s all set to change. While announcing strong EMEA revenue growth and the increasing importance of cloud service provider customers, sales VP Daniel Fried said Veeam would launch physical server backup functionality later this year.

Veeam has already dipped its toes in the water of physical device data protection with its Endpoint Backup last year that could handle laptops and small servers.

But enterprise-class physical server backup capability is now due later this year, said Fried, with a portal for customers to manage physical, virtual and cloud backup scenarios.

And that move is down to the increasing importance of cloud service provider customers who must deal with whatever their customer wants of them.

“The key thing is that the cloud is one of our strategies and the way we are going we want to be cloud-agnostic, so we need to be hybrid,” said Fried.

The context comes from Veeam cloud service provider customer numbers. In EMEA they now stand at 5,900 out of about 120,000 customers, or 15% of revenue. That figure is expected to climb to a revenue share of 25% for service provider customers in the next two years, said Fried.

So, Veeam long resisted going physical, but eventually the prevalence of cloud service providers among its customer base changed that.