Google's WebM open source video project gathers pace

News has been circulating for more than a month now of Google’s open source video project known as WebM. The search giant plans to convert all the content on its YouTube site to the new format, which is built with VP8 video compression software and backed by both Mozilla and Opera.

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Google says that the web’s core technologies such as HTML, HTTP, TCP/IP should be open and freely implementable. “Though video is also now core to the web experience, there is unfortunately no open and free video format that is on par with the leading commercial choices.”

Google is hoping that WebM will fill this gap in the market as it strives to build the “open web” and contribute to the WebM format to try and increase its uptake and adoption.

With support from the aforementioned Mozilla and Opera browser makers, Google also enjoys the backing more than forty other publishers, hardware and software vendors including Adobe who will include the VP8 video codec in Flash Player in an upcoming release. The aim of this support being to give users a consistent level of access to high quality video content on all of their Internet-connected devices.

As the project now starts to take shape, readers can follow news streams direct from the WebM developer previews team here and track the next tier of the project’s progress.

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