Try as we might to steer clear of the nutty content made on short-form video app TikTok, it seems to be seeping further into public consciousness by the day, and it’s now becoming a valuable influencer in India’s upcoming general election.
Reports have emerged that two of the main Indian parties are keeping an eye on the flurry of local political videos being shared on the platform, ranging from the sincere to the unsettlingly absurd. We found a subdued, Hindi-dubbed clip of Angela Merkel declaring her intention to marry Indian prime minister Narendra Modi in just one dark corner of the app, and, to be honest, it’s spooked us.
How to best describe the TikTok community’s output? Maybe it’s just silly. But it’s less quantifiable than the Vine silliness of yore. It has a knack for merging impotent, Disney Channel anti-humour with this menacingly intense, Gen Z manifestation of Dadaism. We just don’t get it. And that makes us feel very uneasy.
Maybe the planet’s just so screwed that everyone’s given up on things making sense. Jacob Rees-Mogg recently endorsed a viral left-wing deepfake intended to deride him, and he was right to. It accurately described his sinister world view, but it also had him singing and dancing, so it didn’t matter. That’s all people want. A bit of fun. Group pics in Nando’s. Meerkat jokes. TikToks. Simples.