There are some winners in the downturn – supporting the adage that there’s always opportunity in hard times. The model is simplicity, i.e. getting back to basics. From food – turnip farmers are doing well, to drink – home brewing is on the up. In business it’s audio conferencing. Audio is straightforward. It avoids the complexity of video (camera lights action etc) and is a simple way of getting geographically separated people into one manageable conference. The trick is in delivering a reliable connection to the different devices out there – mobile, internet, pbx etc.
I used MeetingZone recently, a managed service provider that achieves just that and critically, one that manages the complex billing in linking up to 7000 calls. While an unmanageable number for a conversation, some organisations are using audio to communicate to staff in a way email fails to do. With rumors rife in the press companies use audio to steady the troops, others to tap into the creativity of collaboration. To echo an advertising strap line – It’s good to talk.