Yellowfin cans (embeds) contextual analytics BI for developers

Clearly big tuna fans, Yellowfin is an analytics vendor that combines action-based dashboards, automated discovery and what it likes to call ‘data storytelling’, which is presumably some form of marketingspeak for ‘stuff about systems that data alerts you to’ in other words.

The company’s ‘Embedded Analytics Maturity Model’ white paper is hoped to guide software developers through the introduction of embedded analytics into software applications.

Yellowfin outlines five progressive stages of development for achieving enhanced functionality and analytical value; from building the minimal viable product through data exports, basic reporting, standalone dashboards and reporting modules, to full scale advanced contextual analytics capability, with built in dashboards, sophisticated automated analysis and the inclusion of blended analytics and bi-directional workflows, with very high analytical value for users.

The white paper charts this analytical value to the end user across key software components and capabilities, as well as the concentration of analytical development effort required by the user or developer across five key stages of development.

A pathway for developers

It outlines a pathway for developers to enable what it calls ‘intuitive contextual action’ for end-users at the point of insight; driving decision making, increasing time savings and improving business process and revenue making opportunities.

Geoff Sheppard, VP for EMEA sales at Yellowfin argues that as the industry continues to iterate through data analytics capability, it is only in setting a pathway to advanced contextual analytics capability from the outset that we can optimise the value of business intelligence, combat data complexity and enable its rapid and transformative business value.

“Our research shows that many organizations want analytics embedded into the operational systems,” said David Menninger, SVP & research director of Ventana Research. “Embedded analytics makes it easier for line-of-business business workers to access the information they need without having to access a different system.”

Users and readers can download a free copy of the above noted white paper here.





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