Google Analytics gets makeover


Google Analytics gets makeover

Antony Savvas

Google is overhauling its Google Analytics service to online merchants and websites.

The improvements will be added to or tested on the service over the coming weeks, said Google.

Users will be able to use Google Analytics to track site search activity, to enable them to find out what people search for on their site and where these searches lead.

Users will also be able to see how search on their site affects site usage, conversion rates and e-commerce activity.

Google will also begin a limited beta test of the new Google Analytics Event Tracking capability.

These new reports are designed to help users understand how people use and interact with Ajax, Flash and multimedia on their site without artificially increasing page view metrics.

There will also be a limited beta test of the Outbound Link Tracking feature. This feature will report on links visitors clicked on organisations' sites that direct them to another site.

Google is also releasing Urchin Software as a limited beta. Urchin is a software reporting product that is run on an organisation's own servers.

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