Dixons will vanish from high street


Dixons will vanish from high street

Antony Savvas

Dixons is exiting the high street to become purely an e-tailer, as online sales for electrical goods spiral.

Dixons said its current 190 stores would be re-branded as “Currys.digital” stores instead. Currys is part of the same group, which also includes Comet and PC World.

Dixons said it had seen a 50% increase in online sales over the last four years, while its high street stores have been hit by the growth in competing e-tailers.

Dixons closed down over 100 stores in 2004 in response to these changing customer buying habits. The move will see the Currys high street brand increase to 550 stores.

The Dixons re-branding is expected to cost around £7m and start next month. Dixons said staff would be able to transfer to the Currys business.

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