RIM targets SMEs with BlackBerry server

BlackBerry firm RIM is looking to work with more data resellers as it looks to increase its penetration into the SME market building on a growing slice of the consumer market. Long seen as a solid player in the enterprise space the vendor has been spending millions on advertising driving the produc

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BlackBerry firm RIM is looking to work with more data resellers as it looks to increase its penetration into the SME market building on a growing slice of the consumer market.

Long seen as a solid player in the enterprise space the vendor has been spending millions on advertising driving the product into consumers and it also has channel ambitions this year on the back of its BlackBerry Enterprise Server Express product.

Speaking to MicroScope, Jacqueline Cooper, vice president of channels at RIM, said that it would be looking to its distributors, including Brightpoint, Ingram Micro and Brightstar, to recruit resellers and tap into a growing market.

"Telco resellers are very important to us but we are also seeing resellers coming into the fold and we see the convergence of IT and mobile increasing," she said.

"We want to make sure our resellers can offer the programmes [to customers] there is lots of information available and through distribution perhaps [that can be made easier]," she added.

The Enterprise Server Express is aimed at the SME market and Cooper said that with its track record in delivering enterprise class products and security it wanted resellers to hit the small firms market with a positive message about smart phones.

"There is a massive opportunity especially for resellers, VARs and distributors to be able to empower their customers and offer a valuable package for small business," she said.


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