English: Stephen Elop meets the bloggers in 2008 Suomi: Stephen Elop vuonna 2008 (Photo credit: Wikipedia)
You may not be able to describe the CEO as charismatic,
but he does get tongues wagging when he lets out choice titbits about the
future of the ailing mobile manufacturer which once wore the industry crown.
Many questioned Elop's decision back in
2011 to join hands with his old bosses at Microsoft and wager Nokia's future on
the Windows Phone operating system. Yes, the handsets won over many of the
critics, but the likelihood that another mobile operating system would capture
the imagination of a public obsessed with iPhones and only just getting their
teeth into Android seemed farfetched.
Some thought it would have been safer to go
down the Android route - look at what it has done for Samsung - or even taken a
page from HTC's book, spreading its bets across both Google's open source OS
and Microsoft's new player. But Elop insisted that a "three horse race" was
needed and Microsoft was the right choice to enable the Finnish firm to take on
Apple and Google.
Hmmmm. Well, it seems that dedication to
the brand is wavering already...
In an interview with leading Spanish newspaper
El Pais, Elop told the reporter sticking with Windows Phone was no longer the
only option; despite his previous staunch replies to journalists - including this
one - that it was Nokia's set future.
"Today we are engaged and satisfied with
Microsoft, but any rotation is possible," he said.
Now speculation is rife. Will Nokia ditch
Microsoft? Will it finally launch an Android handset? Will either of these
moves save the company from the certain doom it is facing thanks to the current
smartphone wars?
I thought it was mad then and I still think
it would be mad for Nokia to ignore Android as it goes forward. According to
Gartner, it holds over 70% of the mobile OS market share and sold over 120 million
handsets in the third quarter of last year. The same research showed Microsoft's
mobile OS held just over 2% market share.
Elop is a careful man who is less fluffy
than other CEOs and only speaks when necessary, so there is no doubt in my mind
this comment was meant to lead us to conclusions of an Android future. But he
needs to stop dragging his heels.
I can sympathise that he might now was to
anger the not-so-sleepy giant that is Microsoft CEO Steve Ballmer, but the
longer he leaves it, the less chance Nokia has of making an impact on the
Android market and the emptier the coffers get to fund, not an iPhone killer
but a Samsung Galaxy S slayer.



Leave a comment