News that Virgin Media is conducting an internal inquiry into why 3,000 customers' bank details were burned to a CD which was then lost passed with little of the fuss usually associated with such incidents. It's been reported on the BreachBlog and a few other sources such as VNU. Maybe it's the relative small quantity of lost data compared with other recent incidents or maybe the mainstream press is just starting to get bored with this type of news.
The article on The Register goes on to mention that while the financial cost to customers will be zero, and negligible for Virgin Media, the embarrassment should be massive. Well, they have said that they are very sorry. Does that count?