I think mobile and cloud are areas that businesses are either investing in or planning to invest in. But social media, usually referred to as social, is not so certain.
See these articles for example.
Social, mobile and cloud are more than just supplier hype
IT services firm do not understand social media and cloud applications
Is social media and outsourcing a match made in heaven?
I have been told by CIOs that the reason Apple iPads are being introduced to the workplace is because the CEO wants one.The same might be said for social media if one of the world's most influential CEOs is right.
Richard Branson wrote an article following the results of an IBM survey which revealed that only 16% of CEOs currently participating in social media.
He thinks they are making a mistake for not harnessing the technology.
In his article he writes: "...when you get to the very top of companies, there is a surprising lethargy about using the online tools already available: social media. Embracing social media isn't just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business."
Click here to read the full article.
Suppliers have already got the message with investments in social media but when will CEOs start insisting that businesses fully harness the technology?