Earlier this week Ubuntu's CEO, mark Shuttleworth unveiled a crowdfunding model to get people to buy into his concept of a converged PC/smartphone device.
The appeal hit its first million within five hours and became the fastest crowdfunding campaign ever to reach $2 million, hitting this milestone in 7 hours, 59 minutes and 58 seconds. It has already also beaten Indiegogo's previous highest ever campaign, which stood at $1,665,380.
In fact, at the time of writing (3pm GMT, July 24 2013), all 5000 of the $500 device have been "pre-ordered". I'm being quite deliberate with the words I have used here: yes, I think Shuttleworth's Ubuntu Edge campaign is a bit like pre-ordering a new brand product on Amazon, that isn't shipping yet (like the xBox One) or Playstation 4).
OK, both these products do exist - unlike Ubuntu Edge. But, Shuttleworth is not really selling a product. He is selling an idea, allowing people to get in at an early stage and become early adopters.
The campaign aims to raise $32 million over 30 days, for a limited production run of 40,000 devices.