Android sales have risen more than 1000% in the past 12 months, yet Android owners are four times more likely to covet an iPhone than the other way around, according to a poll by mobile comparison website MyPhoneDeals.co.uk.
Almost a third of Android owners admitted to longing after an iPhone, whilst just 7% of iPhone users stated they'd prefer an Android model.
The survey also revealed that more than half of men who didn't own a smartphone would opt for an iPhone as their first model, but less than a fifth said they would go for an Android phone.
Even BlackBerry users have come under the spell of Apple, with more than half those surveyed saying they would like to swop.
Downtime wonders if price has not got something to do with the fact that so many people desire an iPhone, yet do not own one. Perhaps Apple should take note that style and brand is not everything in tougher economic times.