Twitter members are so addicted to the microblogging service that thousands are risking their lives to do it.
One in ten motorists are using mobile devices to send tweets while on the road say researchers, even though they are 23 more times likely to have an accident.
Smartphones are said to be fuelling the addiction and could be responsible for many of the set going from being "dead cool" to just plain dead.
Downtime notes that "smart" applies to the phones, not the necessarily the users.