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Research by Mintel, claims that sales of MP3 players have fallen by nearly a fifth to £381 million this year compared to 2011.
Why have two gadgets when you can have one? The smartphone acts as a perfectly good MP3 player, which you can call, text, surf the web, watch videos, play games, oh and that's right, listen to music. Smartphones can now also practically cook your dinner for you with a little help from celebrity chefs like Jamie and Nigella.
The iPhone which was the first smartphone to successfully market the combination of music and phone calls six years after the release of the iPod, could be blamed for killing off its own parent product.
You could say that the iPod may have spawned the monster that has killed off the MP3 player.
The company Mintel predicts sales to halve over the next five years, while a "worst case" scenario forecasts that sales of the devices could drop to £25 million.
But don't forget that iTunes killed off CDs, and the iPod killed off the Walkman, so if smartphones are really murdering the iPod, surely Apple has only itself to blame?