Accenture has surveyed 6,000 people in six countries on consumer technology spending and usage, hardly the stuff of software application developer analysis columns right?
Well yes, apart from one thing, more than half of consumers (52 percent) are interested in buying wearable technologies such as fitness monitors for tracking physical activity and managing their personal health.
The Accenture Digital Consumer Tech Survey 2014 suggests that in the past year wearable technologies have emerged as the next big consumer electronics market category, particularly for health and wellness.
According to Mattias Lewren, global managing director of Accenture's electronics and high-tech industry group, "To capitalise on this growth opportunity, consumer electronics companies should consider investing in wearable product innovation and industrial design, and building ecosystems that connect wearables to the broader array of interactive digital networks."
Does this mean that 'wearable' is the 'new embedded' category for software application developers to think about focusing on?
It's a tough one to answer, embedded development (and all the fabulous Internet of Things devices that come with it) should be the sexiest thing on the planet...
... but it's not.
Embedded is still, by and large, thought of as embedded and thus restricted and (for the most part) not as sexy and desktop or mobile.
Dress embedded up as Internet of Things or dress embedded up as wearable as much as you like, the manufacturers are telling us that this is going to be the way of the future but it hasn't happened just yet.
When these upper consumer trends are more directly felt among the developer community, perhaps then we will see the full cycle of this evolutionary curve come forward.
Having said all that, I have to end here and log my FitBit in.