Snowflake aims to unify cloud data toolsets

Why did Snowflake Computing call itself Snowflake Computing?

Was it because its founders are snowflake generation kids who are incapable of taking a few hard knocks here and there? Um, ah no, it’s not that.

Is it because Snowflake Computing is headquartered in Alaska, Iceland or some other chilly clime? Nope, wrong again.

In truth, it’s probably because snowflakes are all one-off creations and corporate spin doctors like to slap the word the word ‘unique’ on every product and service they attempt to bring to market. So just how different (if not wholly unique) from other vendors is Snowflake?

Snowflake sells a cloud-based data storage and analytics service called Snowflake Elastic Data Warehouse that allows corporate users to store and analyse data using cloud-based hardware and software.

The company’s approach appears to be differentiated enough to earn it some weighty investment input. Snowflake this January 2018 secured $263 (£187) million round of funding, which it will now use to expand its cloud data warehouse business In Europe and Asia. The company is now valued at $1.5 (£1.06) billion.

That expansion effort appears to be happening already, the firm’s 2018 Cloud Analytics World Tour starts this February 2018 in London.

Unifying cloud data tools

“Across the world, people at organisations of all sizes are trying to unify their tools, people and data for more effective and insightful analytics,” said Snowflake’s chief marketing officer, Denise Persson. “The Cloud Analytics World Tour will help attendees escape the restraints of legacy technology, empower everyone in the organisation with data and create a truly global enterprise data warehouse that unlocks all the value hidden in all of their data.”

Centring on the theme ‘Unite the Data Nation’, these events will share best practices and lessons learned in data warehousing and data analytics. Snowflake grandly promises ‘evidence-based insights’, as opposed to corporate conjecture, presumably.

Spanning February 6th – May 10th, the tour will traverse 14 cities across the USA, Europe and Australia.

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