Retail technology – what’s hot?

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Total Immersion

Total Immersion uses augmented reality (AR) technology to represent 3D furniture on tablet devices. The AR solution uses the tablet to show retailers and customers a 3D image of large items such as white goods on the screen. Customers can then interact with the image to find out additional details such as price. The solution can also be used on smaller items and marketing campaigns.

Some of Total Immersion’s customers include Olympus, Pringles, Volvo, Yoplait and Orange.

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