ICL will become Fujitsu in April

IT services giant ICL will complete its transition to the Fujitsu brand in April when it begins trading as Fujitsu Services.

IT services giant ICL will complete its transition to the Fujitsu brand in April when it begins trading as Fujitsu Services.

ICL - which has been involved in a number of troubled high-profile public sector IT projects - will finally be brought into the Fujitsu brand following its acquisition in 1998.

It will retain its headquarters in London and continue to carry out the core business of the former ICL.

Behind the renaming, organisational changes will include the shedding of 1,500 staff. The effect of this downsizing has been played down. The cutbacks are scheduled to come from efficiency savings, the creation of simpler organisational structures and a reduction in the number of Fujitsu head office sites in the UK from four to one.

John Bennett, group executive director for marketing at ICL, said, "What Fujitsu wants to do in future is to get all companies under the one brand to create a world presence which offers customers an end-to-end service designing, building and operating as a heavyweight service provider."

The cost of the rebranding was described by Bennett as, "a few million this and next quarter" with the operation being "factored into normal investment".

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