Erik Huggers, the BBC's director of future media and technology, has quit to join Intel.
Huggers will serve as corporate vice-president and general manager of the company's Digital Home Group, and become a member of Intel's management committee. He replaces interim general manager Brad Daniels.
Paul Otellini, CEO of Intel, said Huggers' proven track record of managing a variety of digital media businesses will be an "extraordinary asset" to Intel's digital home initiative.
"Erik's background and vision for delivering new platforms, interactive content and services to consumers are an outstanding fit for Intel, and I am thrilled to welcome such a talented person to drive this key strategic business for Intel," he said.
"This is a tremendous opportunity to build a new business for silicon, software and services to unlock the potential of high-quality connected media experiences in the living-room," said Huggers.
Huggers joined the BBC in 2007 and was responsible for delivering BBC content over the internet, interactive TV and mobile. He also managed the BBC's Broadcast and Enterprise Technology Group and BBC Archives, as well as leading its research and development activities.
Before he joined the BBC, Huggers led Microsoft's global business development for Windows Media Technologies.