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There have always been some suspicions that resellers pitching 'digital transformation' face some resistance from customers working in IT departments fearing for their own futures.
Turkeys don't vote for Christmas and there were similar feelings that IT staff would not be keen on rolling out more automation and sitting back while the machines take over.
That impression might not necessarily be accurate with Ricoh going out and talking to customers and finding that many are fairly confident that their jobs are safe.
Those staff quizzed by Ricoh Europe revealed that 65% expected automation technology would help them be more productive and 52% expected artificial intelligence to have a positive impact on their roles.
“What we’re hearing from employees echoes the macroeconomic productivity concerns troubling governments worldwide. Too much of the working day is taken up with tasks and processes that could be automated or streamlined. By freeing up this time, technology empowers employees to work smarter and focus on adding real value to their business," said Javier Diez-Aguirre, vice president corporate marketing Ricoh Europe.
Users are hoping that technology will give them quicker access to data, give them the chance to work from home more often and reduce repetitive tasks.
There is a sense that failing to take steps to embrace the latest technology could have damaging repercussions with 36% of those quizzed by Ricoh expressing the fear that a business that does not invest will fail within five years.
“Business decision makers should take a long term, holistic view on the costs of their core processes. Cutting investment may free up short term capital, but the benefits of increased productivity promise to pay great dividends in years to come,” added Diez-Aguirre.
Those fears about failing to invest have also been researched by Ricoh, which released findings last month that indicated that 15% of mid sized firms in the UK felt they had missed out on revenue opportunities because they did not have access to the best technology.
Lack of training, inefficient deployment and IT teams failing to spot interesting products and services were the main reasons things were going wrong.
“Despite the vast range of technology that is available to organisations, it is clear that mid-sized businesses across Europe do not feel like they are getting good value from their choices. Improved efficiencies and better collaboration and communication between staff are crucial constituents of making a successful business," said Diez-Aguirre.