tashka2000 - Fotolia
Becrypt is cutting the ribbon on a partner programme that should attract some fresh resellers keen to work with the security player on the GDPR issue.
The vendor has witnessed a growth in demand for more robust cyber security with the countdown to GDPR getting ever closer and hopes those looking to work with customers in a consultative style on the data regulations will sign up to its Touchstone partner programme.
The programme has given more prominence to Becrypt's distribution partners - Infinigate and Sigma - with the two now working more closely with the vendor in growing the channel business.
New partners will be encouraged to sign up for gold status and look to rise to platinum and the newly unveiled diamond, invitation only, level.
Jo Holliday, channel manager at Becrypt, said that it had invested in identifying opportunities for partners and was also making a lot of training resources available to make sure the partners were up to speed on the technology and the issues in the market.
"GDPR is providing a stronger regulatory framework for all industry. We have built a new channel strategy to help us grow into organisations and have a new dialogue with channel partners," she said.
"We have made a big investment in distribution because we really see the value they are bringing and we have given them some excellent tools," she added.
The distribution partners welcomed the latest programme highlighting that it not only tapped into current market needs but provided more opportunities for partners.
"We are seeing a huge demand for data protection solutions to address the EU GDPR, and the new scheme will equip partners with the products and in-depth knowledge they need to establish themselves as essential providers," said Murray Pearce, managing director at Infinigate.
Jane Silk, managing director at Sigma, also welcomed a programme that made the rewards and incentives clear: The fact that the program covers the whole chain also means there is a great scope for involvement across the entire channel.”
Although research indicates that many customers are still unsure of how to get ready for GDPR one of the key requirements is going to include encryption and Holliday said that partners could help solve a lot of mid market customer headaches by helping them protect data.
"It really does impact the mid market. The larger businesses have already addressed GDPR but the medium sized enterprises have a bigger challenge to face," she said.
The distribution partners have been closely part of the new programme and the changes have been communicated to existing partners and prospects. Over the next few weeks Touchstone will go live.
"We are looking for new partners that genuinely see a fit for our technology with their customer base and they can give a consultative story, particularly around GDPR," she added.