Ingram kicks off Surface try before you buy scheme

Ingram Micro continues to do its bit to try and increase the interest in Microsoft's Surface hardware

The channel has been credited by Microsoft’s boss for taking its Surface hardware into commercial areas that otherwise might have been hard to reach.

The vendor talked up the growth in the product in its quarterly results at the tail end of last week and thanked the channel for the part they have played.

"Surface continues to drive category growth and more commercial customers are choosing to deploy service with the deals of 500 devices or more increasing 70% year-over-year and we are reaching more commercial customers of all sizes with the support of our channel partners," Satya Nadella told analysts.

One of the tools that the vendor’s channel has used to get the product under more corporate noses is to provide a managed service option.

Announced at the last worldwide partner conference the Surface as a Service option is one that was designed to let customers add the hardware to an open billing structure.

One of the first to see the potential of that concept and make it available in the UK was Ingram Micro and the distributor is making fresh moves to help push the product.

The distributor has launched a try before you buy’ scheme that Surface approved resellers can take advantage of.

Those resellers can get loan units that can be given to customers to give them a taste for the device and get a clear idea of how it could be used in their business

Those resellers that have signed up for the managed service can add this to that package, if they choose, and the distributor had hinted that it is close to announcing ‘phase 2’ benefits to that programme fairly soon.

Brian Windsor, senior business manager for Microsoft at Ingram Micro U.K. & Ireland, said: “In such a competitive environment, developing business can often be at great expense. We hope that arming our resellers with the opportunity to put the product in the hand of their customers will result in increased traction on the Surface range. The ‘Try Before you Buy’ scheme complements our existing Surface-as-a-service offering perfectly and we hope that our customers will feel empowered and enabled by our new programs.”

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