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NetSuite has used its London SuiteConnect event to underline its cloud heritage to partners and customers and to warn those still dragging their feet that they will lose out to the competition.
The cloud ERP specialist was set up by a former Oracle staffer back in 1998 with the backing of Larry Ellison and in one of his last keynotes before the firm becomes part of Oracle again, NetSuite CEO Zach Nelson looked to underline the positive position of the business.
He described NetSuite as the founding cloud company and said that it had reached heights unmatched by all but a handful of rivals.
"We are probably going to hit a billion dollar revenue run rate very shortly. That is a big milestone and there are probably only three companies in the world that have done this on a subscription basis. It is very hard to build up this subscription revenue," he said.
He also set out a vision where the move to the cloud and connected devices was the end point and not a stepping stone to something else and as a result it was something that customers had to take seriously.
"We have gone through a lot of transuitions in technology...now we have gone to the cloud era. That was over twenty years of disruptions but my argument is that this is the last disruption, this is it," he said.
"What is there after all your data, personal and business data, is available on any device, any time, anywhere? There is nothing, this it is. The people who win this battle are going to win for 100 years," he added.
He said not only was the cloud the last computing platform but it was the last business platform and it was vital that customers embraced it and started to put more of their processes into a hosted environment.
Nelson took to the stage just minutes after Frost & Sullivan released research commissioned by the vendor that showed firms which embraced cloud were performing more strongly than those that resisted.
The analyst house found that those firms that had adopted at least one application in a core business area, including CRM or ERP, were doing better than their peers.
“For businesses in Europe, cost savings are not the main driver for moving to cloud business applications. Our research shows that they increasingly see cloud as a solution to the challenges of industry transformation, competition and as a means to facilitate global expansion,” said Alexander Michael, director of consulting at Frost & Sullivan.
“With so many citing cloud applications as an advantage, it’s clear that organisations that have not yet made the move are losing out," he added.
Although the study looked across Europe the UK stood out because the proportion of firms that deployed a main business management application in the cloud had increased from 40% in 2014 to 62% this year.