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Ingram focuses on cloud and Tech Data plans for Black Friday

The two largest distributors are sharing where they are looking to work with the channel in the next few weeks and months

The kids might not yet have gone back to school but thoughts of gearing up for a busy fourth quarter are already brushing aside summer holiday memories at the large distributors.

Both Ingram Micro and Tech Data have issued updates that reveal areas of focus at the two channel giants.

Ingram is looking to provide more support for its cloud partners, particularly those that are part of the Microsoft CSP programme.

The distributor is hoping that it can make life easier for those that already sell Microsoft cloud services with its automated platform and can tempt some fresh interest from partners that are starting to dip their toes into the digital transformation waters.

Cloud promotions

 Ingram is running a series of promotions to stir up interest in the cloud from now untl the end of the year:
•            Offer 1: Partners purchasing Microsoft Office 365 or Microsoft EMS cloud seats for the first time on the Cloud Marketplace will get one month free on their order throughout the promotional period.
•            Offer 2: Partners who transact more than 1,000 Microsoft CSP (Office 365 and EMS) seats on the Ingram Micro Cloud Marketplace during the promotional period will receive a free Microsoft Band worth £149.
•            Offer 3: All partners who commit to – and have a live partner branded cloud store on their website by the end of the year – will be entered into a draw to win a marketing campaign to their customers worth £5,000.

“Not only are we seeing our existing partners really beginning to scale their cloud proposition we are seeing new resellers coming on board as partners look to enhance their propositions to include Cloud as part of the comprehensive value in IT," said Apay Obang-Oyway, director, cloud Northern Europe at Ingram Micro Cloud.
"It is our goal to not only bring on board new resellers onto the Microsoft CSP program, but to actively encourage existing partners to embrace Microsoft cloud solutions to strengthen their value within the customer base and increase the level of different subscriptions they undertake with the Ingram Micro Cloud Marketplace," he added.

Over at Tech Data there is also a desire to prepare partners for the future but the efforts are tightly focused on the short term of the end of November, for Black Friday and Cyber Monday.

The distributor is encouraging retailers and webstores to plan now to make sure they can take advantage of the promotions on offer and to ensure they get a firm grip on where the punters will be spending their money.

Areas that are expected to spark high levels of interest include wearables, gaming, smart home and virtual reality.

“Vendor deals are locked down and ready to go and we are preparing to take on extra stock to ensure we can meet the expected demand. We had a significant rise in drop-shipment requests last year and we’re expecting that to increase again," said Ross Turner, head of consumer business development at Tech Data.

“We could see Windows 10 notebooks, Chromebooks, gaming PCs and laptops at very attractive prices and some great offers on 4K displays and TVs”, he added.

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