Commercial notebook sales keep EMEA shipment figures afloat

Despite strong performance from commercial notebooks, PC shipments are still on the decline, according to IDC's quarterly figures

PC shipments in the EMEA region performed above expectations, reaching 16.1m units in the second quarter of 2016, according to the latest IDC figures.

At a regional level, Western Europe stabilised, down just 0.8%, while Central and Eastern Europe and Middle East and Africa continued to show aggressive declines, down 8.5% and 13.3% respectively.

The overall figure represents a 4.7% year-over-year decrease, but given the circumstances, is better than expected. Commercial notebooks acted as a stabilising force, with shipments in Western Europe increasing by 4.1%, driven by the commercial segment that registered a 10.5% increase. This dragged the entire EMEA region into positive growth 3.7% YoY growth for commerical notebooks.

However, the consumer notebook market dragged the figure straight back down again, meaning the overall notebook market to -1.7% year-over-year.

"In EMEA, notebook continued to outperform desktop with improvements mainly in the commercial segment.” said Andrea Minonne, research analyst, IDC EMEA Personal Computing. "Multiple factors drove this growth. In the Nordics, back to school was one key contributors to shipments. Renewals and continued expansion over desktop in some sectors and countries also led to an increase. New product designs based on Skylake and Windows 10 generated large interest among business users seeking enhanced mobility features and supported new form factor penetration from a low base."

IDC said that there was – so far - no evidence of market contraction that could be can directly attributed to the Brexit referendum outcome yet. However, with many vendors already revising their price strategy just, IDC said it was likely that purchasing behaviour might be affected.

“Currency fluctuations in the UK and beyond are under the spotlight, affecting channel stock intake. On one hand, some vendors have looked to optimise their channel position ahead of price increases, pushing more shipments in June,” IDC said in its report.

“On the other hand, cleaning inventories remains a key focus in some countries: stocks are not at an ideal level but the overall situation is not as bad as last year.”

HP remained top dog, increasing its share to over 25% in EMEA, while Lenovo maintained second place with 19.4% share. Dell and Asus were locked in joint third place, each with an 11.6% share of the market.


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